16 Oktober 2008: 1209 pagi : Hari ni aku makan kat Pizza Hut, masa makan tengahari. Saja nak ubah selera, tengah, tengah makan, ternampak satu iklan, menarik - World Hunger Relief 2008. Anda Lapar, Mereka lebih lapar, anda cuma perlu menyumbang RM 0.66 sehari untuk memastikan kanak-kanak sekolah tidak kelaparan.
Nearly 1 billion people around the world are faced with hunger and malnutrition. This is worsening due to a global food crisis. Every six seconds a child dies from hunger somewhere in the world. Hunger kills more people than AIDS, malaria and tuberculosis combined.
Yum! and its brands are proud to partner again with the United Nations World Food Programme (WFP) to raise awareness, volunteerism and desperately needed funds in an attempt to help end world hunger. This year’s second annual in-restaurant and online “World Hunger Relief 2008” Fall campaign addresses the harsh reality that hundreds of millions of people cannot get enough to eat. The campaign raises awareness through TV, print, public-service announcements, public relations, web-based communications and in-restaurant posters and signage around the world.
This year, Mariah Carey, the most popular female singer in history, will be featured in World Hunger Relief restaurant posters as Hunger Ambassador with the quote, “The change from hunger to hope starts with you.” Customers who donate to the World Hunger Relief campaign at participating KFC, Pizza Hut, Taco Bell, Long John Silver's or A&W Restaurants around the globe will receive a special, free download of her song, “Love Story” from her newest CD E=MC2.
Muhammad Ali’s wife, Lonnie Ali, is the voiceover for the campaign’s global television advertisements and Public Service Announcement. In the ads, Ali’s voice creates a call to action that we can not let women and children die everyday.
The company’s employees and franchisees will be volunteering their time around the globe at hunger relief agencies, food banks, soup kitchens and launching fundraisers.
In addition, at the Clinton Global Initiative on September 25, 2008, Yum! pledged over the next five years to raise and donate at least $80 million to help WFP and others provide 200 million meals for hungry school children in developing countries; donate 20 million hours of hunger relief volunteer service in the communities in which it operates; donate $200 million worth of its prepared food to hunger agencies in the United States and use the company’s marketing clout to generate awareness of the hunger problem, and convince others to become part of the solution.
Yum! and its brands have been committed to fighting hunger for more than a decade by donating more than $46 million of prepared food annually to the underprivileged in the United States. Since the company went public in 1997, it has donated over $500 million of its food to hunger relief agencies in the U.S. As the world’s largest restaurant company, addressing the issue of hunger on a global scale is a natural fit.
As a result of last year’s campaign, more than one million of our employees, franchisees and their families volunteered four million hours to aid hunger relief efforts in communities worldwide. The effort raised $16 million for WFP and other hunger relief organizations and the funds directed to WFP fed 1.6 million hungry people throughout Africa, Asia and Latin America.
Join Yum! Brands, KFC, Pizza Hut, Taco Bell, Long John Silver’s and A&W All-American Food Restaurants and our nearly 36,000 restaurants in over 100 countries and more than 1.4 million employees and franchisees by donating right now to WFP or by writing your Congressman today. For approximately $1 a day, WFP can provide a meal to four children through its global school feeding program.
Together, we can move people around the globe from hunger to hope.